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Philips

Philips

Philips! Like the people that make the TVs? Or lightbulbs? The Sonicare toothbrushes?

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When I was brought into Philips, we immediately began rebranding a company named Volcano Corporation, an image-guided therapy company that was acquired by Philips in 2014.

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This was an especially challenging task, as Philips has a wide variety of style guides, including separate guidelines for each of advertising, events, videos, publications, and apps. Through all those assets, I mapped out ways that Volcano's collateral could fit in.

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Philips photography is very people-focused, which is the opposite of Volcano's approach. Rebranding the artwork involved stripping past projects to their bare bones and rebuilding from there.

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After outlining long term tasks for every member of my team (while still hitting all regular deadlines), Volcano is now seamlessly incorporated into the Philips brand guidelines. Hurray!

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Here are some of my video ads showing in Las Vegas at the VIVA 2017 Show:

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