My first major task at Coleman University was to lead a company rebrand. No big deal.
I immediately prioritized essential documents, knowing smart design could single-handedly streamline a lot of the company's communications. I began a project that assured all students had everything they needed in one place, which turned into the "University Guide to Success" guidebook.
Using a fun colorful design was not only a way to engage students, I also wanted to premier Coleman University's new, modern identity through this project on the eve of their 50th anniversary. Beyond working on the design and with the printer, I also did photo shoots of the students to minimize stock photography and showcase the Coleman community.